Author Archives: ben

Boost your Mobile Web Traffic with QR Codes

We make managing your QR code activities easy! 

QR, or Quick Response Codes are an excellent way to engage customers to connect with your mobile web site.  The user snaps your QR code and it delivers them immediately to the mobile page that you set up.  You can send them to your primary mobile site or pages within your site – just by associating the mobile URL with the QR code in our QR Code Manager.

Some ideas include: a mobile coupon to use at check out, a mobile landing page with a video that showcases your product, a data capture form to complete a survey, download a newsletter or white paper, or  simply learn more about your company. By delivering these customers to a mobile-optimized landing page, you are marketing your company as being ahead of the competition.

With our QR Manager, we make it easy for you to instantly create and launch a powerful QR Code strategy:

  • QR Labeling: Easily keep track of each of your codes with Labels.  You can now easily label your QR Code by simply clicking on the ‘pencil’ icon in the QR Manager toolbar:
  • Track and Download your QR Activity: Keep track of how many clicks you’ve received over the past week or several months by selecting the analytics icons in the QR Manager toolbar. You can also download your analytics at any time via a .CSV file:

 

Download your Mobile Site Analytics!

Exciting news! You can now download your mobile website analytics directly from your MoFuse dashboard! Simply do the following:

  1. Log-in to your MoFuse account
  2. Access the mobile site menu for your mobile website
  3. Click into the ‘Analytics’ section
  4. Select the time-frame for which you’d like to download your total and unique page views
  5. Once this is done, click ‘Download CSV’

Editing your Site’s CSS by Element

Did you know that you can easily edit your mobile site’s CSS by element? That’s right, you can tweak the CSS for an individual element on your mobile website without having to dig for classes or ID’s.

To access this feature, you’ll simply want to do the following:

1) In your MoFuse dashboard, click into the “Edit Elements” page

2) Select any of your elements and plug in your CSS code within the “Custom CSS” box

This feature is excellent if you want to edit the style of an individual element on your website with CSS, but don’t want to dig for that element’s class or ID. An example of when to use this feature would be if you wanted to change the color, font, font size, or style of an individual page title.

Here’s an example below for The Naples Group mobile website (see the “Members” page title):

Track your QR Code Analytics!

We’ve released a new functionality to our QR Code Manager which allows you to track the analytics for your QR code campaigns! Now, you not only have the ability to create QR codes right from your MoFuse dashboard, you can also track how many visitors have scanned a specific QR code over the course of the campaign, as well as within the past week and past several months.

To use this new tool, simply click into the QR Code Manager and select a QR code, assuming one has already been created. Click on the “bar graph” icon and you’ll be able to keep tabs on your QR Code activity!

Creating a Header Across All Pages of Your Site

You can easily create a header across all pages of your site, by “locking” any content block.

Here’s how:

1) In the Add Elements page within your MoFuse dashboard, create the content block for your header.

2) On the Site Layout page, lay this element at the very top of your mobile site.

3) Still on the Site Layout page, click the pencil icon for the content block element. This opens a quick edit ability.

4) Select Yes for “Lock as Header?

Congrats! You’ve now created a content header throughout your mobile website. You can unlock or replace this header at any time from the Site Layout page.

A great application of this feature that we see frequently: Use a content block to lock an image or text link to a page of site with a lead gen  form for event registration, newsletter sign up, contact form, or even member donations.

Boost Your Web Presence with SEO-Friendly URL’s

Ladies and gentleman, get ready. SEO-Friendly URL’s have arrived!

With this new feature, you can now create custom URL’s for each page and RSS feeds on your mobile website.

For instance, let’s assume you’ve created a website for John’s Sneaker Shop, with the following URL: http://johnssneakers.prohost.mobi. If you add a ‘Contact Us‘ page to the site, you can name it http://johnssneakers.prohost.mobi/contact-us.

Additionally, you can edit the URL for pages or RSS feeds which have already been built into a mobile site in the Edit Elements page.

We hope you’re as excited about this new feature as we are!

Make your Maps Interactive!

Have a map on your mobile site but looking to make it more interactive? We recommend linking your map to Google Maps, so it becomes clickable!

Here’s how to do this:

1) Create a map element in the ‘Add Elements’ panel*

*Ignore step 1 if you already have a map on your mobile site

2) Lay out the map on your mobile website

3) Save the image of the map to your computer’s hard drive

4) Upload the image as an Image element and link it to the location’s address in Google maps

5) Delete the previously-created map, and then lay out your new image!

Doing this can be a great way to create a more user-friendly map, and it allows your mobile visitors to easily navigate to your location once they’ve clicked through to Google Maps!

Mobile-Optimized mCommerce with PayPal

Good news! PayPal now offers a mobile-optimized payment page! No more scrolling or zooming, so the entire payment process is easy and smooth.

PayPal’s mCommerce solution also allows the purchaser to either log in to their PayPal account or simply pay by credit card. Whether you’re selling goods or services, these features will deliver an incredibly easy payment solution to your mobile customers.

Setting up a Buy Now button on your mobile site is easy.  Read more about how to do this here.

Thank you, PayPal!

Drive Sales with Mobile Coupons

Looking for a way to tie mobile your mobile site to in-store sales?  Try creating a mobile coupon! These are an effective way to drive mobile website traffic and they also work well in conjunction with QR code and SMS campaigns.

How to do this on MoFuse – in just two steps:

  1. Create an image of your coupon. Depending on the coupon, you may decide to include a bar code which can be scanned at the point of sale.
  2. Upload your image in the ‘Add Elements’ page.

Find your Mobile Sites Quickly!

Have multiple sites in your account? Don’t feel like scrolling through your entire portfolio for one mobile site? We don’t blame you. That’s why we developed the mobile portfolio search box.

Now, you can quickly and easily find one of your mobile sites using the search box. Simply type either part of all of website name into the box and voila! There it is. We know those of you with tens and hundreds of sites will love this new feature – thank you for telling us what you need!