Author Archives: Tamara

Best of the Mobile Web: Consumers Expect Mobile-Friendly Sites

Best of the Mobile WebHere is our latest round up of what is happening in the world of the mobile web.

Best of the Mobile Web:

1. “72% of Consumers Expect Brands to have Mobile-friendly Sites, But 96% have been to sites that weren’t mobile ready,” from AdWeek.

Fifty-five percent of respondents [to a Google survey] said a frustrating mobile experience hurts their opinion of a brand, but it’s more than a brand’s consumer sentiment that takes a knock. If the site isn’t mobile-friendly, 61 percent said they’ll take their attentions—and their wallets—elsewhere. However, if a site is mobile-friendly, 67 percent of consumers said they’re more likely to make a purchase.

Read the full article

2.  ” Google: 50 Percent of Mobile Search is Local,” from Screenwerk.

At a LocalU just held in Minneapolis Google announced that 50% of mobile search is local. That’s up from a 40% number announced last year. Previously Bing said local was 53% of mobile search (via the Bing mobile app).

Read the full article

3.  “Hearst Reboots Mobile Mag Sites in an Ad Push,” from AdWeek.

At Hearst Magazines, mobile drives 25 percent of its Internet traffic (and 40 percentat mothership Cosmopolitan, heading toward 50 percent by year’s end), helped by thedecision to convert its sites to HTML5, growth of social media and proliferation of thedevices themselves.

Read the full article

4. “Twice as Many Mobile News Readers Prefer Browsers to Apps,” from Mashable.

Sixty percent of tablet news readers and 61% of smartphone news readers in the survey [Pew Research] said they get most of their news through web browsers on those devices. Twenty-three percent of tablet news readers and 28% of smartphone news readers claimed they use apps, while 16% and 11%, respectively, said they use apps and web browsers equally.

Read the full article

5.  “U.S. Consumers Cut Back Spending on Everything Except Cellphones,” from The Consumerist.

According to newly released figures from the Dept. of Labor, the average household spent $1,226 on phone service in 2011, up from $1,110 in 2007….While all this increased spending on cellphones was going on, U.S. consumers spent $48 less per year on dining out, $141 less on clothing and apparel, and $126 on entertainment.

Read the full article

What is on your radar? Leave us a comment below.

Best of the Mobile Web: SMBs are Thinking Mobile

 

Best of the Mobile WebHere is our latest round up of what is happening in the world of mobile web this week.

Best of the Mobile Web:

1. “Survey: 49 Percent of SMBs to Incorporate Mobile into their Marketing Efforts Next Year,” from MarketingLand.

A new survey sponsored by mobile lead-gen provider Pontiflex found that 49 percent of small businesses (SMBs) are “somewhat likely or very likely” to incorporate mobile into their marketing efforts in the next year.

This points to the need for SMBs to establish a mobile presence through landing pages or a mobile optimized site.  Even Groupon agrees.  Read the entire article

2. “Young Adults, Teens Lead Smartphone Owners,” from Mashable.

The report [from Nielsen] released earlier…shows that smartphone owners ranging between 25-34 years of age increased 15% since July 2011. That means 74% of that age group now own smartphones. Read the entire article

3.  ”How Mobile Can be a Bridge to In-store Shopping,” from Ad Age.

A recent Google research project found that 80% of searches on smartphones are spontaneous, as opposed to planned, and nearly half of those are goal-oriented. Often those goals are purchases. Read the entire article

4.  ”Infographic: Men are Bigger Mobile Shoppers than Women,” from MobileMarketingWatch.

According to uSamp:

  • 27% of males purchase consumer electronics on mobile vs. 8% of females
  • 23% of males purchase movie and event tickets on mobile vs. 11% of females
  • 30% of males purchase digital content on mobile vs. 20% of females
  • 13% of males purchase food and drinks on mobile vs. 8% of females
  • 8% of males purchase office supplies on mobile vs. 4% of females
  • 8% of females purchase cosmetics on mobile vs. 2% of males

Check out the infographic here

5.  ”Bloomberg Exec: Mobilize, Don’t Miniaturize When Designing for Mobile,” from Mobile Marketer.

A Bloomberg executive…said although responsive design is ideal for many marketers, blindly taking modules that have been put together for a specific screen size and realigning things to fit is not a good approach. Read the entire article

What is on your radar? Leave us a comment below.

Action Tracking Tells you what your Customers are Doing on Your Mobile Site

You need to know if your site is motivating users to take action. Action Tracking will tell you if:

  • They are clicking-to-call
  • They are converting through your mobile storefront
  • They are getting captured as potential leads

Understanding customer behavior and translating that into actionable data is essential if you want to maximize the impact and results of your mobile website. But getting that ‘actionable data’ in order to ‘maximize impact’ can mean a lot of work, and time is never a luxury.  Fortunately, MoFuse has made capturing user event data simple. And fast.

Introducing: Action Tracking

Action Tracking, a new addition to our Advanced Analytics package, allows MoFuse mobile websites to monitor and track user interactivity throughout the mobile site. Integrated into Click-to-Call, Click-to-SMS, mobile forms and mCommerce features, MoFuse’s Action Tracking will not only track action volume, but it will also identify the user’s geographic location, the time the user activity took place, and the referring mobile webpage. It’s a powerful addition to any website, and perfect  if you love landing pages. And when you’re ready to see what’s going on, generate a full report with the click of a button.

Action Tracking: Better Mobile Measurement, Better Mobile Management, Better Mobile Marketing.

Best of the Mobile Web: Mobile Email, Apple Dominates Mobile Web and more

Best of the Mobile WebWant to know what has been going on in the world as it relates to the mobile Web?

Here is your weekly installment of the Best of the Mobile Web:

1. “Chitika Says Apple Claims 65% Share of Mobile Web Traffic,” from MobileMarketingWatch.

Apple devices are responsible for more than half of all mobile web traffic in the United States and Canada today, while Samsung devices place a distant second. Read the full article

2. “Mobile Email Opens Climb to 36%,” from Adotas.

The number of emails opened on a mobile device (smartphone and/or tablet) during the first half of 2012 overall rose to 36 percent. Read the full article

3. “How to Get your Mobile Site Found,” from MarketingLand.

Most mobile searches still flow through mobile browsers and native app versions of Google, Yahoo!, and Bing (at least here in the U.S.A). Right now, Google dominates the US market, owning 96.9% of mobile web searches as of May 2012, according to web analytics service StatCounter. Read the full article

4. “Showrooming has emotional aspect that mobile can address,” from Mobile Commerce Daily.

82 percent of consumers have their smartphone with them while shopping. Some shoppers are comparison shipping, while others are conducting research so they will feel better about their purchase.  Of the consumers who scanned or text for more product information, 48 percent felt better about their purchase and 14 percent made a purchase they had not planned to. Read full article

5.  ”How Mobile Tech is Changing Travel,” from Mashable.

Nearly 35% of all flights to Las Vegas booked on mobile devices are booked using the mobile web. See the Infographic

We look forward to hearing what you think and getting your article suggestions in the comments below.  You can also DM us @mofuse on Twitter or send an email to tgruber@mofuse.com.  Find out more about how MoFuse can help you with all of your mobile web needs.  Learn how to build your own mobile website or let us help you build a custom mobile website by visiting us today.

 

 

Click to Call Button offered on 80% of Small Business Mobile Websites

mobile sites use click to callAs part of our “Being Mobile” blog series, we like to help companies understand how to get the most out of their mobile presence.  To that end, we recently conducted a “State of the Mobile Web” study to find out more about how and when people browse the mobile web, and what content or features are most utilized.

One of the main findings in this report was that 80 percent of our small business mobile websites offer a click-to-call button.

What is Click to Call?

Click to Call is a mobile website feature that allows visitors to click a button on a mobile webpage and, using the features of the phone, place a call to a specified phone number.  Click to Call has become popular because it allows visitors to take an immediate action and simplifies the effort involved in getting in touch.

MoFuse customers can easily add click to call capabilities to their mobile websites by simply adding the click to call element when they build a mobile website. We also offer a click to SMS feature, which works great for people in a noisy area or simply cannot call at that time but want a quick answer to a question.

Learn more about tracking click-t0-call activity on your mobile website.

Want to learn more about mobile web browsing behavior? Download the State of the Mobile Web report today.

Best of the Mobile Web: E-Commerce, Smartphone Adoption, Mobile Web Optimization and more

Best of Mobile WebsitesWe are kicking off a new weekly blog series, the Best of the Mobile Web.  Every week we will be sharing the top stories covering the mobile web that we have read that week.

Best of the Mobile Web:

1. How Mobile Trends are Shaping E-Commerce, from Mashable.

Website traffic from smartphones has grown 103% in the last year according to an infographic from Monetate. Read More

2.  College Students Challenge Marketers on Mobile, from eMarketer.

“By the time the class of 2016 graduates, close to 90 percent of college stud

ents in the US will own a smartphone.” Read article

3.  Flurry: Android, iOS Adoption Eclipses PC, Internet Growth Rates, from Fierce Mobile Content

“Subscribers are adopting Android and iOS devices at a rate ten times faster than that of PC adoption in the 1980s, Flurry reports.  In addition, smart device adoption is growing twice as fast as the Internet adoption during the 1990s and three times faster than recent social network adoption.” Read Article

4.  The Growing Importance of Mobile Web Optimization, from KISSmetrics.

“For online-only retailers, a mobile site can increase consumer engagement by as much as 85 percent.” Read Article

5. Mobile Web Usage Overtakes Fixed-Line Internet in India: StatCounter, from The Next Web.

“Mobile accounted for 51.63 percent of Web usage, with desktop devices making up the remaining 48.37 percent.  That’s a first for India, and it follows a steady uptick in the share of Internet usage from mobile and tablet devices.” Read article

We look forward to hearing what you think and getting your article suggestions in the comments below.  You can also DM us @mofuse on Twitter or send an email to tgruber@mofuse.com.