Best of the Mobile Web: Consumers Expect Mobile-Friendly Sites

Best of the Mobile WebHere is our latest round up of what is happening in the world of the mobile web.

Best of the Mobile Web:

1. “72% of Consumers Expect Brands to have Mobile-friendly Sites, But 96% have been to sites that weren’t mobile ready,” from AdWeek.

Fifty-five percent of respondents [to a Google survey] said a frustrating mobile experience hurts their opinion of a brand, but it’s more than a brand’s consumer sentiment that takes a knock. If the site isn’t mobile-friendly, 61 percent said they’ll take their attentions—and their wallets—elsewhere. However, if a site is mobile-friendly, 67 percent of consumers said they’re more likely to make a purchase.

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2.  ” Google: 50 Percent of Mobile Search is Local,” from Screenwerk.

At a LocalU just held in Minneapolis Google announced that 50% of mobile search is local. That’s up from a 40% number announced last year. Previously Bing said local was 53% of mobile search (via the Bing mobile app).

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3.  “Hearst Reboots Mobile Mag Sites in an Ad Push,” from AdWeek.

At Hearst Magazines, mobile drives 25 percent of its Internet traffic (and 40 percentat mothership Cosmopolitan, heading toward 50 percent by year’s end), helped by thedecision to convert its sites to HTML5, growth of social media and proliferation of thedevices themselves.

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4. “Twice as Many Mobile News Readers Prefer Browsers to Apps,” from Mashable.

Sixty percent of tablet news readers and 61% of smartphone news readers in the survey [Pew Research] said they get most of their news through web browsers on those devices. Twenty-three percent of tablet news readers and 28% of smartphone news readers claimed they use apps, while 16% and 11%, respectively, said they use apps and web browsers equally.

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5.  “U.S. Consumers Cut Back Spending on Everything Except Cellphones,” from The Consumerist.

According to newly released figures from the Dept. of Labor, the average household spent $1,226 on phone service in 2011, up from $1,110 in 2007….While all this increased spending on cellphones was going on, U.S. consumers spent $48 less per year on dining out, $141 less on clothing and apparel, and $126 on entertainment.

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What is on your radar? Leave us a comment below.