Here is your weekly installment of the Best of the Mobile Web:
1. “Chitika Says Apple Claims 65% Share of Mobile Web Traffic,” from MobileMarketingWatch.
Apple devices are responsible for more than half of all mobile web traffic in the United States and Canada today, while Samsung devices place a distant second. Read the full article
2. “Mobile Email Opens Climb to 36%,” from Adotas.
The number of emails opened on a mobile device (smartphone and/or tablet) during the first half of 2012 overall rose to 36 percent. Read the full article
3. “How to Get your Mobile Site Found,” from MarketingLand.
Most mobile searches still flow through mobile browsers and native app versions of Google, Yahoo!, and Bing (at least here in the U.S.A). Right now, Google dominates the US market, owning 96.9% of mobile web searches as of May 2012, according to web analytics service StatCounter. Read the full article
4. “Showrooming has emotional aspect that mobile can address,” from Mobile Commerce Daily.
82 percent of consumers have their smartphone with them while shopping. Some shoppers are comparison shipping, while others are conducting research so they will feel better about their purchase. Of the consumers who scanned or text for more product information, 48 percent felt better about their purchase and 14 percent made a purchase they had not planned to. Read full article
5. ”How Mobile Tech is Changing Travel,” from Mashable.
Nearly 35% of all flights to Las Vegas booked on mobile devices are booked using the mobile web. See the Infographic
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