Louisville Dyslexia Associates’: Leveraging The Mobile Web to Drive 25% of Inbound Inquiries

Mobile Website of Louisville Dyselexia AssociatesLouisville Dyslexia Associates provides parents, teachers, and professionals with educational resources and research regarding dyslexia, reading, and auditory issues. The organization’s website provides information on warning signs, myths, and success stories, as well as how to get in touch to schedule a full screening. Since the website is such a strong source of referrals to the business, Sheila Blandford, the founder of Louisville Dyslexia Associates decided to launch a mobile website to ensure that people using mobile devices to search for information about dyslexia could find her organization.

 

To create an optimized mobile website for her business, Sheila turned to advertising partner
mobiGrape. Using MoFuse’s leading mobile content management system, they were able to
quickly and easily create a mobile website that is fully optimized for all varieties of mobile devices. Louisville Dyslexia Associates took advantage of MoFuse’s robust functionality by offering a click-to-call feature on the mobile site, as well as a data collection form to allow visitors to email information to themselves or friends and family.

 

Since launching the site in July of 2011, the mobile website now drives 25 percent of the inbound inquiries to the business. The mobile site generates traffic both through auto-redirect from its desktop site (meaning that mobile browsers are automatically directed to the optimized mobile website when they land on louisvilledyslexia.com) and mobile search. SEO-friendly URLs and a modest Google Adwords campaign support its mobile search results.

To learn more about MoFuse or to get your own mobile website, visit www.MoFuse.com today!