4 Tips for Reselling Mobile Websites

 

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Reselling mobile websites is a smart business decision in 2012. Over 85% of mobile handsets can now access the mobile web, but over 93% of all small businesses do not have a mobile ready website.

Since the majority of  businesses are currently without a mobile website, there is an enormous opportunity for you to offer mobile solutions to your customers- now!  It’s easy when you work with a provider like MoFuse because we offer a program with special support and pricing just for Partners.

To help you get started, here are a few basic tips that will help you to sell mobile web products to your customers.

1) Present a mobile website as a “must have”

It is!  Some might wonder if a mobile website is necessary at all.  The quickest way to get them to understand why they need a mobile site is to ask them to bring up their current desktop website on their mobile  browser. Yikes!   Is the load time greater than 4 – 5 seconds? Once it loads can you use the site or do you have to zoom and position?

2) Help them design their mobile website

You’re the ‘doctor’. Help them know what is best for their mobile site. Connection and directions are very high on the list for mobile site design.  A click to call is a must!  Depending on their business they may want to include maps, m-commerce, coupons or even their blog feeds on the mobile site.  Design is important as it drives more usage by their customers.

The most important question you should be asking yourself prior to building a mobile website is: do they really need everything that is on their desktop site?  Probably not.   Keep it simple!  Often this means cutting back on unnecessary content.

3) Keywords For Your customer’s business - Who’s Looking

Knowing what types of information your customer’s customers are searching in order to find their business can help immensely with your mobile design decisions. Develop the content and keywords to match search patterns.

According to Bing, half of all mobile search queries are local-centric . Local mobile search is definitely a key trend in the mobile web.  It is important to design a mobile website that considers search terms. It will make the mobile site search friendly.

4) Set them up for results!

Learning about mobile web audience is a must!  Analytics gives you a view of traffic results helping to give you important insights about the effectiveness of site content.  Add surveys and data capture forms for a deeper understanding of the audience.  That’s what having a mobile site is really all about- connecting with their audience!  Giving your customer mobile interactions with their customers is a home run.

For additional tips and help in designing for the mobile web check out our white paper, Designing for the Mobile Web.  Also MoFuse offers discounts for Partners who sell 10 or more mobile sites! We make it easy for you to build your own mobile web business- today.  Find out more by emailing us at partner@mofuse.com

 

Preview: iPhone or Galaxy Nexus

When previewing a site from your desktop computer you can select an iPhone or Galaxy Nexus (Android) emulator. BlackBerry and others are on the way.

Tip: Don’t just use this while designing your site!  Once you have a great looking site, take a snapshot of it inside the previewer.  Then, scroll to the bottom of the site (still inside the previewer), and click the “Desktop”  link at the bottom. This opens the desktop URL – still inside the previewer.   Now, take a snapshot again.  With these two screenshots, you can create a quick “Before and After” slide to present internally, or to your clients!

Adding Text Area to your forms

We’ve recently added a new option to our form builder that allows you to create a Text Area for your form. The text area can be used to capture more information from visitors when they are on your mobile site, to receive comments, feedback and more. To add this option, in the form builder select Text area.

Take a look below to see how Dolphin Global Technology added the text area to their client’s site. They are using it to receive comments at the end of their form.
MoFuse - Text Area

Maps Element Update: Linked to Google Maps

When you use a Map Element to add a map image of your location, the image is now also linked to that exact location on Google Maps.  This means mobile visitors can view the location while on your mobile site, and have the option to click to that exact location on Google maps online.

A recommendation: Use the new feature, and add a “Map it!” text link or Link Element in there for extra clarity and usability.

 

 

5 Guidelines for Selecting a Mobile Website Builder

Welding Mobile Site Build

Every business needs a mobile website now more than ever. Mobile web traffic is up 35% since July 2011.  Smartphones are becoming the primary platform for search and a key access method to find your business.

A mobile website is quite different than your desktop website.  The mobile audience wants information quickly and more directly.  Usually the level detail on your desktop site just confuses the context of a mobile site.

What is the quickest, most effective way to get mobile today?

A mobile web content management platform (mobile CMS) is just what you need.  The actual site builder is only one aspect of a mobile CMS, but it is so very important!  It should get you mobile fast, and provide a method for easy ongoing edits.  The builder you select should provide ways to add mobile specific features and most important, provide ongoing mobile optimization and analytics about your mobile audience.

Some mobile website building tools are nothing more than a simplistic mechanism which essentially scrapes content from your existing desktop website and applies that same content to a mobile template.  While it may seem like a quick and easy approach at first, there is a huge opportunity to create a mobile ‘mess’!  This scrape method assumes that everything on your desktop site belongs on your mobile site and that is a mistake.   Often with these scrape site build methods, there is a limitation on the amount of design flexibility for your mobile site. The content is, more or less, pre-selected for your mobile website and laid out according to its order on your desktop website.  That context is likely not optimal for the mobile web audience.

When considering a mobile website builder for your organization, there are 5 questions that should be answered:

1) Does the solution make it easy to create a mobile site even if you do not have a desktop website today?

Can you provide a context for your mobile site or are you ‘fenced in’ with their formats and templates.

2) Once you’ve created your mobile website, will you have the flexibility to change the content and design whenever you like?

It should be easy to update your mobile site once it is created.

3) Will your new mobile website be optimized for all types of devices, or just a small subset of wireless devices?

Also can you intelligently serve the content by device, for example send your iPad viewers to the desktop site but iPhone viewers to your mobile site.

4) Does your mobile website platform help you to build a mobile site that adds features very specific to mobile such as geo-location, QR code management and mobile ads?  Does it help to integrate social features such as Facebook and Twitter? Mobile data capture forms?

All of these features are very important aspects of creating a relationship with mobile viewers, and making the most of the mobile web touchpoint.

5) Does the platform include information about your mobile web audience?  Can you also add your own analytics tags?

Analytics are ultimately most important for your business to learn what is happening on mobile.  You should be able to add your own analytics tag or use the platform analytics provided.

A powerful mobile website builder will allow you the flexibility to prioritize the content and design your mobile site with the mobile audience in mind.

A quality mobile website platform will also optimize your mobile site for any device on the market.  You shouldn’t have to worry that your content is not rendering well for certain mobile site visitors. According to a recent ComScore report, over half of all current mobile users in the US are using non-smartphones. While the number of smartphones on the market is growing by the day, it is still important to consider your mobile visitors who may be using feature phones.

Selecting a mobile website builder which allows you to select, edit, and optimize your content and design for all of your mobile site visitors is the right way to go.

Boost your Mobile Web Traffic with QR Codes

We make managing your QR code activities easy! 

QR, or Quick Response Codes are an excellent way to engage customers to connect with your mobile web site.  The user snaps your QR code and it delivers them immediately to the mobile page that you set up.  You can send them to your primary mobile site or pages within your site – just by associating the mobile URL with the QR code in our QR Code Manager.

Some ideas include: a mobile coupon to use at check out, a mobile landing page with a video that showcases your product, a data capture form to complete a survey, download a newsletter or white paper, or  simply learn more about your company. By delivering these customers to a mobile-optimized landing page, you are marketing your company as being ahead of the competition.

With our QR Manager, we make it easy for you to instantly create and launch a powerful QR Code strategy:

  • QR Labeling: Easily keep track of each of your codes with Labels.  You can now easily label your QR Code by simply clicking on the ‘pencil’ icon in the QR Manager toolbar:
  • Track and Download your QR Activity: Keep track of how many clicks you’ve received over the past week or several months by selecting the analytics icons in the QR Manager toolbar. You can also download your analytics at any time via a .CSV file:

 

Download your Mobile Site Analytics!

Exciting news! You can now download your mobile website analytics directly from your MoFuse dashboard! Simply do the following:

  1. Log-in to your MoFuse account
  2. Access the mobile site menu for your mobile website
  3. Click into the ‘Analytics’ section
  4. Select the time-frame for which you’d like to download your total and unique page views
  5. Once this is done, click ‘Download CSV’

Editing your Site’s CSS by Element

Did you know that you can easily edit your mobile site’s CSS by element? That’s right, you can tweak the CSS for an individual element on your mobile website without having to dig for classes or ID’s.

To access this feature, you’ll simply want to do the following:

1) In your MoFuse dashboard, click into the “Edit Elements” page

2) Select any of your elements and plug in your CSS code within the “Custom CSS” box

This feature is excellent if you want to edit the style of an individual element on your website with CSS, but don’t want to dig for that element’s class or ID. An example of when to use this feature would be if you wanted to change the color, font, font size, or style of an individual page title.

Here’s an example below for The Naples Group mobile website (see the “Members” page title):

Track your QR Code Analytics!

We’ve released a new functionality to our QR Code Manager which allows you to track the analytics for your QR code campaigns! Now, you not only have the ability to create QR codes right from your MoFuse dashboard, you can also track how many visitors have scanned a specific QR code over the course of the campaign, as well as within the past week and past several months.

To use this new tool, simply click into the QR Code Manager and select a QR code, assuming one has already been created. Click on the “bar graph” icon and you’ll be able to keep tabs on your QR Code activity!

Creating a Header Across All Pages of Your Site

You can easily create a header across all pages of your site, by “locking” any content block.

Here’s how:

1) In the Add Elements page within your MoFuse dashboard, create the content block for your header.

2) On the Site Layout page, lay this element at the very top of your mobile site.

3) Still on the Site Layout page, click the pencil icon for the content block element. This opens a quick edit ability.

4) Select Yes for “Lock as Header?

Congrats! You’ve now created a content header throughout your mobile website. You can unlock or replace this header at any time from the Site Layout page.

A great application of this feature that we see frequently: Use a content block to lock an image or text link to a page of site with a lead gen  form for event registration, newsletter sign up, contact form, or even member donations.