LocalEdge™ and MoFuse Team Up to Take Local Businesses Mobile
Hearst Media Services, LocalEdge will utilize the MoFuse Mobile Content Management Platform to Provide Local Businesses with a Mobile Web Presence
Buffalo, NY – LocalEdge, multi-media internet marketing provider within Hearst Corporation, has selected MoFuse to deliver its mobile web infrastructure to customers; including those throughout Hearst Newspapers as well as its Directory Services business. Through this agreement, LocalEdge will utilize the MoFuse mobile content management platform to provide local businesses with the ever-growing demand for mobile websites.
Recent studies by Google™ and Ipsos OTX show that 79 percent of large online advertisers do not have a mobile website or landing page. LocalEdge will work to change that by supplying scalable mobile website products to its customer base of local businesses and advertisers of Hearst Newspapers’ 15 daily and 38 weekly newspapers, including the Houston Chronicle, San Francisco Chronicle, SeattlePI.com, and the San Antonio Express-News. Altogether, the companies expect to launch over 2,500 mobile websites for customers by the end of 2011.
“With the dissemination of smart phone use and growth of mobile search, we recognize that mobile web is essential in obtaining flexibility and positive end-user experience for nearly every business partner we work with,” said Jeff Folckemer, President & CEO of LocalEdge and a SVP of Hearst Newspapers. “MoFuse brings together a powerful platform and professional services that will help us to take the lead in the market by offering mobile web solutions to all of our customers.”
MoFuse provides a mobile content management platform that allows businesses or partners to easily launch and manage mobile web sites, landing pages, and forms, which are auto-optimized for over 5,000 mobile devices worldwide. Today, over 50% of all local searches are conducted via a mobile handset, making it essential for every business to allow customers to interact with them on the mobile web.
“With their extensive service offerings for Hearst advertisers, LocalEdge provides a clear path to meet the pent up demand of local businesses that want to go mobile,” said Annette Tonti, CEO of MoFuse. “Working with LocalEdge greatly extends our reach deeper into the local, small-to-medium size market so well suited to the MoFuse platform.”
MoFuse is the leading mobile web content management platform, providing an easy and cost effective solution for businesses to build and optimize their mobile web presence, with support for over 5,200 different device and browser combinations. Founded in 2008, MoFuse provides solutions to global enterprises, small and medium businesses, government agencies, not for profit organizations, and professional bloggers; and is host to1,000’s of sites from 148 different countries. MoFuse is headquartered in Providence, RI.
LocalEdge, a Hearst Media Services Company, is a premier multi-media company leading the transition to web-based advertising for any size business. The organization has been in business for over 40 years and services customers nationwide.
Through the development of proprietary technology and partnerships with major search engines, social network sites and other leading tech-focused companies, LocalEdge offers a full line of digital marketing products that help its customers reach and interact with today’s consumer.
Principal, Red Giant Consulting
VP of Marketing & Strategic Market Analysis
1 (800) 388-8255 ext. 80258